0
0
0IKEA Croatia Plans Expansion
- New Europe Investor
- November 12, 2015
Following a successful first year in Croatia, IKEA are already making plans to expand in the country.
IKEA Croatia CEO, Stefan Vanoverbeke reported that turnover for the first year was 536 million kuna (€70.5 million), which he said exceeded expectations by 15%.
Vanoverbeke told a press conference that by the end of next year, IKEA plan to launch an online sales platform, broadening the customer base to the entire country.
Currently, Croatia has only one IKEA outlet, located in Zagreb. As a result, 67% of customers come from Zagreb and the surrounding county. 8% of customers come from neighbouring Bosnia, Serbia and Slovenia.
IKEA moved into Croatia in August of last year, making it their first location in the Western Balkans. The 38,000 square metre building employs nearly 400 people.
Related Articles
-
Croatia Refuses to Support Serbia EU Application
Croatia Refuses to Support Serbia EU Application
April 11, 2016Serbia has displayed shock at Croatia’s decision to block the opening of negotiations for ...
-
Growing Croatian Tourism Creates New Opportunities
Growing Croatian Tourism Creates New Opportunities
April 06, 2016The number of foreign tourists visiting Croatia in January of 2016 grew by 8.8% compared to the ...
-
Croatia Gas Terminal Could Lose Status
Croatia Gas Terminal Could Lose Status
April 04, 2016The gas terminal due for the north of Croatia could lose its status as a strategic project ...
-
Manufacturers Considering Russia Operations
Manufacturers Considering Russia Operations
March 31, 2016A variety of retailers including, IKEA, H&M and Zara are considering moving production to ...
-
Croatia Will Not Block Serbia to EU Says Minister
Croatia Will Not Block Serbia to EU Says Minister
March 30, 2016Serbia’s Minister for European Union Integration, Jadranka Joksimovic says she does not ...
